Parfum vs Eau de Parfum: What the Difference Actually Means
Parfum. Eau de parfum. The words sound alike and wear nothing alike. Here is what separates them, which lasts longer, and how to wear the deepest of them well.
Journal
The Neuroscience of Scent and Memory
A scent arrives, and suddenly you are somewhere else entirely. The reason is written into the architecture of the brain, and it is the reason Mihan exists.
How to Apply and Layer Parfum
Most people apply parfum the way they were never taught. Where to place it, how to make it last, and how to layer two scents into something only yours.
The Discovery Set
A signature scent is not chosen in five minutes. It is found slowly, on your own skin. How seven small vials can lead you to the one that becomes part...
Australian Botanicals in Parfum
A botanical carries its country in it. Why the same plant smells different depending on where it grows, and what this ancient land gives that no other can.
Vegan Parfum in Australia
The word vegan sits on a lot of bottles, and is rarely explained. What it actually means, why the old perfume world relied on animal ingredients, and how a scent...
How to Choose a Gender Neutral Parfum
A scent does not know who is wearing it. Why the divide into his and hers never held, and how to find a parfum that is simply yours.
What is Petrichor?
The scent of rain on dry earth has a name, and the story of the word begins in Australia. The science of petrichor, and the parfum built to hold it.
What 30% Concentration Actually Means
Eau de toilette. Eau de parfum. Parfum. The word on the bottle is a measurement, and most people buy without knowing what it measures. Here is what the number means,...