Press

How Mihan Aromatics turns Australian memory into fragrance poetry

“At the 2026 Spring Edition of Notes Shanghai, Mihan Aromatics made its China debut on the West Bund.”

Feature, China

Reset your winter wardrobe and scents

“Spritz yourself with hand crafted fragrance from this long time Broadsheet fave and be prepared for the ultimate compliment.”

Mention, Australia

A conversation with Julia Brown and Josh Mihan

“An Australian fragrance house inspired by coastal landscapes.”

Podcast, Australia

The best perfume shops in Melbourne

“Mihan Aromatics has recently opened its very first concession store on Chapel Street in Prahran.”

List, Australia

14 niche fragrances your friends haven't heard of

“The unique profiles created by Mihan Aromatics are strikingly indulgent without feeling too overpowering.”

List, Australia

Dollars and scents: niche Australian perfume businesses are coming up roses

“Mihan Aromatics promises a scent just like summer rain hitting hot pavement.”

Mention, Australia

Taiwan's quality select shops and their fragrance finds

“ARTIFACTS stocks many fine fragrance and scented lifestyle brands, such as D.S. and Durga, FRAMA, Maison Louis Marie, Mihan Aromatics.”

Mention, Taiwan, in Traditional Chinese

On the 12 days of Access, here's what Broadsheet gave to me

“Founded by a barber and a neurophysiotherapy expert, Melbourne's Mihan Aromatics is a perfume house that blends neuroscience, beauty and design.”

Mention, Australia

Australian fragrance labels that deserve a spot on your vanity

“Melbourne born and handcrafted with love, each scent is a little love letter to Australia: romantic, nostalgic and effortlessly chic.”

List, Australia

You smell nice: the 15 best unisex fragrances to try

“Melbourne based perfume label Mihan Aromatics hero native Australian ingredients through romantic and clean fragrances.”

List, Australia

Behind the scent of Australia

“Poetic niche fragrances that evoke emotion and awaken memories have been a fixture of our range for a fourth year now.”

Interview, Czechia, in Czech

Australian perfumers share their signature scents

“I'm biased. My signature scent is Sienna Brume by Mihan Aromatics.”

Feature, Australia

Aroma Company, ambassador of fine niche perfumes

“Their perfumes are distilled from high quality Australian sugarcane, as a homage to Julia's family.”

Mention, Germany, in German

A Q and A with one of the founders of Mihan Aromatics

“We're moving our factory and business down to the coast.”

Interview, Australia

The best places to buy perfume in Montclair and beyond

“It is made in Melbourne, Australia, and has a fragrance for everyone's taste.”

Mention, United States

Sweet, fresh, surprising. These niche coconut perfumes with a note of cucumber are the perfect summer pick

“Mihan Aromatics is a brand that bets on unique accords and unexpected pairings, creating harmonious compositions that linger long on the skin.”

Review, Poland, in Polish

Guerlain Aqua Allegoria Rosa Verde and Mihan Aromatics showcase reviews

“Petrichor Plains has a compelling sense of outdoorsy adventurousness.”

Review, United Kingdom

The best fragrances to wear on a date, according to scent experts

“Mihan's products have a 30 per cent concentration, which gives them a strong projection.”

Feature, Australia

New digs: Melbourne's best new store openings

“Melbourne based unisex fragrance brand Mihan Aromatics has opened its first brick and mortar store.”

List, Australia

15 excellent new beauty products we tried this week

“Melbourne's celebrated dual gender fragrance house Mihan Aromatics also celebrated the debut of Sinful Rose.”

Review, Australia

Mihan Aromatics: poolside daydreaming, Australian woodlands and surfer's paradise

“The Melbourne based brand was launched in 2017 by Julia Brown and Joshua Mihan, who had lived in London for many years.”

Feature, International

Surfing as fragrance inspiration

“Small niche perfume houses, such as the Australian Mihan Aromatics.”

Mention, Italy, in Italian

Mother's Day 2024 with Mihan Aromatics co founder Julia Brown

“A Melbourne based perfume house creating contemporary premium parfums.”

Interview, Australia

Mihan Aromatics, in conversation

“Mihan Aromatics is an ode to Australia and the special moments we enjoy in life but can sometimes barely hold on to.”

Interview, Germany, in German

Distinctly Australian and effortlessly luxe, Mihan Aromatics' air fragrances make the perfect stocking stuffers

“Timeless, androgynous and expertly crafted, the company's products are a testament to the bounty of our nation.”

Feature, Australia

A Saturday on High Street, Armadale

“Fragrances by Melbourne's Mihan Aromatics and glassware by Copenhagen based Ferm Living.”

Mention, Australia

Meet the makers: Josh and Julia of Mihan Aromatics

“Mihan Aromatics was created from the love, experience and energy that Josh and I share with one another.”

Interview, Australia

A calming trace of freshness: Australian perfume brand Mihan Aromatics

“Perfume brand Mihan Aromatics comes from Melbourne, Australia, co founded in 2017 by Josh and Julia Mihan.”

Review, Taiwan, in Traditional Chinese

The art of the scent

“Fragrances like the effervescent Sienna Brume aptly capture poolside daydreaming.”

Feature, Australia

The fragrance edit: January doldrums edition

“This aquatic scent from niche Australian brand Mihan Aromatics is like the perfume equivalent of turning on a humidifier.”

List, United States

Australian vegan fragrance Mihan Aromatics arrives in Taiwan

“Taiwanese fashion select shop ARTIFACTS exclusively brings Australian fragrance brand Mihan Aromatics to Taiwan in 2021.”

Feature, Taiwan, in Traditional Chinese

For lovers of woody notes: niche brand Mihan Aromatics, vegan fragrance from Australia

“Mihan Aromatics uses locally, organically derived plant alcohol from Australia.”

Feature, Hong Kong, in Traditional Chinese

Mihan Aromatics, our favourite local perfumers

“All hand made in Fitzroy, this unisex perfume collection is created to conjure heartache, hubris and harmony.”

Feature, Australia

Josh Mihan and Jules Brown on Mihan Aromatics and Australian botanicals

“For years, Australian farmers were working exclusively with overseas perfume companies, exporting rare Australian native ingredients.”

Interview, United States

Australia's all natural fragrance house

“Hailed as the Byredo of Australia by glowing press reports when they launched.”

Feature, United Kingdom

20 recommended Australian brands

“Recommended Australian brand number 20: Mihan Aromatics.”

Mention, Japan, in Japanese

The new winter scent inspired by Australia's bushland

“The scent sits undisturbed on the skin for a full day, something I find to be true of the entire Mihan Aromatics parfum portfolio.”

Review, Australia

The Broadsheet Christmas gift guide 2019

“Based in Fitzroy, Mihan Aromatics creates fragrances with a difference.”

List, Australia

From Australia: the extremely personal scent of one family, Mihan Aromatics

“By husband Josh and wife Jules, the Mihans: the scent story of two people who went from lovers to family.”

Feature, Japan, in Japanese

Fragrance select shop NOSE SHOP debuts four new brands

“A fragrance brand from Melbourne, Australia, by husband Josh and wife Jules, expressing the scent story of the two.”

Mention, Japan, in Japanese

Subtle and sophisticated scents

“Mihan Aromatics is a niche Melbourne house quietly building a beautiful and unique collection based on memories and moods.”

List, Australia

Give in to the rain with our new favourite scent

“Petrichor Plains comes alive with earthy notes of wood and ash, for a perfume to regain your senses.”

Feature, Australia

Valentine's Day, any way

“They marry beautifully stripped back design with multifaceted scents. Our pick: Mikado Bark.”

List, Australia

Gender neutral perfume made in Melbourne

“Mihan Aromatics is a gender neutral fragrance company by Fitzroy couple Joshua and Jules Mihan.”

Feature, Australia

Elegant, gender neutral perfume, inspired by Bondi

“Returning to Melbourne, Josh opened his own hair salon, The Bearded Man, before the duo started Mihan Aromatics.”

Feature, Australia

Mihan Aromatics

“Mihan Aromatics' debut collection is a thing of sublime and considered beauty.”

Feature, International