You have seen the words on the bottle. Eau de toilette. Eau de parfum. Parfum. They are not decoration. They are a measurement, and most people buy without ever knowing what they are measuring.
This is what the number means. Why it changes everything about how a scent behaves on skin. And why every Mihan Aromatics ™ parfum is made at 30%.
What concentration actually is
A bottle is never pure scent. It is aromatic concentrate dissolved in a base, usually alcohol and a little water. Concentration is simply the percentage of that bottle made of pure aromatic compounds.
The rest is the carrier. The alcohol is not filler. It is what lifts the scent off the skin and lets it project, then quietly disappears, leaving the aromatics behind.
More concentrate means a deeper scent, longer wear, and a presence that stays closer to the body rather than shouting across a room.
The tiers, briefly
There is no single global standard. Houses define these bands slightly differently, which is why you will see conflicting numbers. As a working guide, the tiers run roughly like this.
Eau de toilette sits at around 5 to 15%. Light, quick to lift, quick to leave. A few hours on skin.
Eau de parfum sits at around 15 to 20%. The most common choice. Balanced, dependable, lasting most of a day.
Parfum, also called extrait, sits highest, from around 20% upward. The deepest and longest wearing classification available.
Why Mihan is 30%
All Mihan Aromatics products use a perfume concentrate of 30%. This determines their classification as Parfum, placing the collection within the highest quality of fragrances available worldwide.
That 30% is a decision, not an accident. It is what allows a scent to unfold slowly across a day. To reveal itself in layers rather than all at once. To linger as a trace on a collar long after you have left the room.
It is also why a little is enough. A high concentration parfum is not worn by the handful. It is pressed to the pulse points and trusted to remain.
What 30% feels like to wear
A lower concentration announces itself, then fades within hours. A parfum at 30% behaves differently. It settles. It absorbs. It becomes part of the warmth of your skin.
You stop smelling it on yourself, which unsettles new wearers. But the people who lean in close still find it there, hours later. That is the concentration working.
This is also why origin and craft matter at this strength. At 30% there is nowhere for a formulation to hide. Every Mihan parfum is anchored by Australian Organic Sugarcane and made in Melbourne. Read more in our guide to Australian parfum.
How to apply a high concentration parfum
Less than you think. Press, do not rub. Rubbing fractures the molecules and shortens the wear.
Apply to warm pulse points: the wrists, the base of the throat, behind the ears. Heat carries scent. Let the skin do the work.
If you are new to parfum at this strength, begin with the Discovery Set. Seven scents in miniature, each at the full 30%, so you learn how the concentration wears on your own skin before committing to a full size.
Frequently asked questions
What does 30% concentration mean in a parfum?
It means 30% of the formulation is pure aromatic concentrate, with the remainder a base of alcohol and water. This places it in the Parfum classification, the highest concentration tier, for deeper scent and longer wear.
What is the difference between parfum, eau de parfum and eau de toilette?
They are concentration levels. Eau de toilette is roughly 5 to 15%, eau de parfum roughly 15 to 20%, and parfum from around 20% upward. There is no universal standard, so figures vary between houses. All Mihan Aromatics products are 30% parfum.
Does a higher concentration last longer?
Generally yes. A higher percentage of aromatic compounds means the scent stays on the skin longer and projects more closely to the body. A parfum can last considerably longer than an eau de toilette.
How much parfum should I apply?
Less than you would a lighter fragrance. Press a small amount to warm pulse points such as the wrists and the base of the throat. Do not rub, as this shortens the wear.
Is a stronger concentration always better?
Not automatically. Concentration affects intensity and longevity, not craftsmanship. A high concentration only rewards a well made formulation, because at that strength there is nowhere to hide.
Why is parfum more expensive than eau de toilette?
It contains a far higher proportion of aromatic concentrate, which is the costliest part of any formulation. You are paying for more of what makes the scent, and less of the carrier.
Familial scents of Australia. Explore the collection at mihanaromatics.com.
